Brand Deal Email Templates

Template 1: Cold Outreach

Subject: Partnership Opportunity — [Your Name] × [Brand Name]

Hi [Contact Name],

I'm [Your Name], a [niche] creator on [platform] with [X] followers and an average of [X] views/engagements per post. My audience is primarily [audience description: e.g., 25–35 year old professionals interested in personal finance].

I've been a genuine fan of [Brand] for [specific reason — mention a product or campaign you like]. I think there's a natural fit between your brand and my audience, and I'd love to explore a potential collaboration.

Here's a quick snapshot:
• Platform: [Platform] | Handle: @[handle]
• Followers: [X] | Avg Views: [X] | Engagement: [X]%
• Recent sponsorship: [Relevant brand, if shareable]

I'd love to send over my media kit and discuss what a partnership could look like. Would you be open to a quick call or an email exchange?

Best,
[Your Name]
[Portfolio/Linktree]

Template 2: Rate Negotiation Response

Subject: Re: [Campaign Name] — Revised Proposal

Hi [Name],

Thank you for sharing the campaign brief — I'm excited about the potential to work with [Brand].

After reviewing the scope, my rate for [deliverables] is $[YOUR RATE]. This includes:
• [Deliverable 1]
• [Deliverable 2]
• [Standard usage rights]

If the budget is below this, I'd be happy to explore a reduced scope — for example, [alternative deliverable at lower price].

I'd love to move forward on this and ensure we create something valuable for your audience. Please let me know your thoughts.

Best,
[Your Name]

Email Tips

• ✓Personalize every cold outreach — generic emails get ignored.
• ✓Lead with value to the brand, not your follower count.
• ✓Always include specific numbers (views, engagement) — vague claims reduce credibility.
• ✓Follow up once after 1 week if no reply — brands are busy.
• ✓Never negotiate against yourself — wait for their counter before moving.