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Podcast Sponsorship Calculator

Calculate podcast ad revenue per episode and monthly sponsorship income.

Your metrics

Rate estimate

Enter your downloads per episode and CPM to calculate sponsorship revenue.

Podcast Sponsorship Formula

Per Episode = (Downloads ÷ 1,000) × CPM × Slots × Host-Read Multiplier
Monthly = Per Episode × Episodes/Month
Annual = Monthly × 12

Industry CPM benchmarks: Pre-roll (15–30 sec): $15–$25. Mid-roll (60–90 sec): $25–$40. Host-read mid-roll adds 40% premium. Business/finance/tech niches: $30–$60 CPM. True crime/entertainment: $15–$25 CPM.

Example Calculation

Business podcast: 12,000 downloads/episode, $35 CPM, 2 ad slots, host-read, 4 episodes/month.

Per episode = (12K ÷ 1K) × $35 × 2 × 1.4 = $1,176
Monthly = $1,176 × 4 = $4,704
Annual = $4,704 × 12 = $56,448

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Frequently Asked Questions

Disclaimer: These estimates are for planning purposes only and do not guarantee actual sponsorship rates, platform earnings, or brand deal outcomes. Always research your specific niche and negotiate based on your unique audience value.