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Instagram Engagement Rate Calculator

Calculate your Instagram engagement rate and understand its brand value signal.

Your metrics

Rate estimate

Enter your followers and post engagement metrics to calculate engagement rate.

Engagement Rate Formula

Weighted Score = Likes + Comments×2 + Shares×3 + Saves×2
Engagement Rate = (Weighted Score ÷ Followers) × 100
Brand Value Signal = (Followers ÷ 1K) × Rate × $8

Comments, shares, and saves are weighted higher than likes because they signal stronger audience intent and are more valuable to brand partners. Saves indicate content quality and are a key Instagram algorithm signal.

Example Calculation

Post with 45K followers: 1,800 likes, 180 comments, 90 shares, 250 saves.

Score = 1800 + (180×2) + (90×3) + (250×2) = 2,930
Rate = (2,930 ÷ 45,000) × 100 = 6.51% (Excellent)

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Frequently Asked Questions

Disclaimer: These estimates are for planning purposes only and do not guarantee actual sponsorship rates, platform earnings, or brand deal outcomes. Always research your specific niche and negotiate based on your unique audience value.